Who Is Harmony Marketing?


Lea Parrell


Known throughout the industry as an "opportunity broker," Lea Parrell brings over 25 years of diverse experience in every area of marketing. Over those years, Lea has been responsible for creating some of the most successful and unique marketing & sponsorship strategies, media and corporate partnerships, events &festivals, television broadcasts and cause-related marketing projects in both Canada and abroad.

Lea is co-founder of Water’s Edge Festivals & Events, a Not-For-Profit organization created in 2011 with a mandate to being the driving force behind the Redpath Waterfront Festival Toronto. Lea is the co-producer of the RWF (along with colleague Krista Slack from Krista Slack + Aylett) and was Executive Producer of the TALL SHIPS 1812 Tour, a Pan Provincial event that visited 15 ports during the summer of 2013 to commemorate the Bicentennial of the War of 1812.

In addition, Lea and her company, Harmony Marketing, have been engaged in a wide range of distinctive projects. Prior to launching her company, Harmony Marketing, Lea gave over 15 years to various divisions of Special Olympics Canada, including 6 highly productive years as Vice President of Marketing & Development. Her wide-ranging roles at Special Olympics Canada allowed her to use her expertise in the areas of sponsorship, marketing, branding, events, communications and Corporate Social Responsibility (CSR).

In 2005, Lea was invited by Special Olympics Incorporated to speak at the organization’s North American Summit in Washington D.C. on the topic of sponsorship, marketing and events. She also traveled to China to present Canada's sponsorship programs to both the Games Organizing Committee of the 2007 World Summer Games in Shanghai and Special Olympics East Asia in Beijing.

At home, Lea spearheaded the creation and implementation of Special Olympics Canada's National Sponsorship program. As a result of those efforts, Provincial Chapters now receive over $1 million annually directly from the Special Olympics Canada budget – funds that would not have otherwise been available. She also created STAPLES “Give a Dollar. Share a Dream”, an innovative national fundraising initiative that currently raises in excess of $500,000 annually.

Lea didn’t limit herself to the sponsorship and marketing areas during her tenure at Special Olympics. In the event area, Lea built the Sports Celebrities Festival (SCF) from a single provincial event to one that now features over 20 annual events across the country. She also acted as Executive Producer for two annual national broadcasts on TSN as well as the annual Sports Celebrities Festival Day in Toronto.

Lea began her marketing career in the television world, producing numerous entertainment and drama shows, many of which were sold in worldwide syndication.

Linda Antoniadis

director of marketing and partnerships

Linda is a highly motivated, result driven leader with strong marketing and communication skills. A skilled strategic thinker, she has been involved in the analysis, development and execution of sponsorship, community investment and social media initiatives for 20 years. Linda has created unique activation programs over multiple platforms including broadcast television, events promotions, on-line and social.

This is Linda’s 4th year with Harmony Marketing. She is the head of marketing on the Redpath Waterfront Festival 2014 and was the lead on the City of Toronto’s Bicentennial Commemorations for the War of 1812.

With a focus on delivering customized solutions, Linda has developed innovative strategies that meet client needs and produce results that deliver a measurable return on investment. As a Director she provides clients with multiple services including, development of goals and objectives, market intelligence analysis, strategic planning, program measurement, rights negotiations, client relationship management and fulfillment of property rights.

Working with a broad range of clients including CIBC, TELUS, TD Securities, Intrawest, CFL, Coca-Cola, Zurich Financial and Labatt, Linda has experience and knowledge of multiple industry sectors. Linda has worked for some of Canada's premiere agencies and companies, including Lang and Associates, IMG Canada, Labatt Canada, CIBC and ShesConnected Multi Media Corp.

Natisha Patel

Manager, Marketing + Partnership Services

Natisha Patel has been with Harmony Marketing for the past 6 years, providing marketing, event management and administration support. Natisha has also been on contract with companies such as Wakeham & Associates Marketing and Krista Slack + Aylett, offering her considerable event management and administrative skills on several projects including 'Twas the Night' in Calgary, Celebrate Bloor, Tree's Ontario Annual Community Planting Events and the celebration of the Allstream Convention Centre.

Prior to this, as a Program Manager at BOOM! Marketing, she worked on event marketing and promotional accounts for Energizer Canada, S.C. Johnson and Vincor International.

Natisha was also a member of the finance department as a Client Accountant for an advertising agency and began her career at a corporate marketing firm, working on projects for such clients as Magna International and Four Seasons Hotels & Resorts.

Tracey Baker

Senior Consultant

Tracey Baker is a business development professional with broad experience in marketing, sales and relationship management. Over her 15-year career, she has founded new roles across a range of organizations and industries with reach locally, provincially and nationally. Tracey has been working with Harmony Marketing for the past 5 years and consults on clients including 20VIC Management and Redpath Waterfront Festival.

Previously, Tracey spent many years in the professional services sector specializing in strategic business development and implementation in large accounting and legal firms. More recently, Tracey was with a marketing boutique focused on supporting the advancement of professional women across Canada, leading the charge in revenue generation and relationship management with large organizations across the country. In addition, Tracey has taught marketing and consumer behaviour courses at The G. Raymond Chang School of Continuing Education at Ryerson University.

Victoria Syme

Consultant, Marketing and Communications

Victoria Syme is a public relations and media communications specialist with experience in marketing, event management, social media, production and media relations. Victoria graduated with a HBA in Communications from McMaster University and went on to do a Post-Graduate diploma in Public Relations and Corporate Communications from Centennial College.

Victoria was on the consumer team at Veritas Communications, a Public Relations Agency in Toronto and was privileged to work on clients such as CBC, EXPRESS, AGO, Special Olympics, Budweiser, SUBWAY Canada and Pfizer Pharmaceuticals. Last year Victoria joined the Harmony Marketing team and worked extensively on the Redpath Waterfront Festival, TALL SHIPS® 1812 Tour, 20 VIC Management and Chicago's Tall Ships Festival. Victoria is delighted to be working with Harmony Marketing for a second year and will be the Communications lead on the Redpath Waterfront Festival 2014 and the Ready, Willing and Able campaign.