Helping To Give Back

 

Canadian Association for Community Living

Ready Willing and AbleHarmony Marketing is proud to have the Canadian Association for Community Living as their charity of choice. In addition to creating the "No-Excuses" campaign for CACL, Harmony is working on a new initiative that will be launching in early 2014 called "Ready, Willing & Able" (RWA). RWA is designed to increase employment of people with developmental disabilities and thereby contribute to advancing economic productivity and social inclusion in Canada.

In 2009, Harmony Marketing created a national awareness campaign for CACL. Working with advertising agency Rain 43, the "NO EXCUSE" campaign was launched. The television PSAs were recognized by the BVS Monitoring Systems as being one of the highest aired PSAs of all time.





During her tenure as Vice President of Marketing & Development for Special Olympics Canada Lea created the following programs:
Staples Give A Dollar

"STAPLES' Give a Dollar. Share a dream

Created an innovative P.O.P. national fundraising initiative that raised $1.6 million in the first 5 years.

 

Subway Special Olympics Day

SUBWAY Special Olympics Day:  

Introduced an activation partnership that raised $284,000 in 2005 and $303,000 in 2006.