Our Clients, Our Services
Redpath Waterfront Festival (RWF) / TALL SHIPS® 1812 Tour
The success of the Redpath Waterfront Festival 2010, Water’s Edge Festivals and Events (WEFE) led to the creation of a Not-For-Profit corporation created and co-founded by Harmony Marketing’s Lea Parrell and her colleague Krista Slack, President of Krista Slack + Aylett.
WEFE has a mandate to make RWF a one-of-a-kind festival that promotes Toronto locally, nationally and internationally as a waterfront destination. RWF returned in 2012 as an annual event that will continue to expand on-land and water programming.
The TALL SHIPS® continue to be a key component, participating in the festival every 3 years beginning in 2013.
Last year, Harmony Marketing secured the largest Celebrate Ontario Blockbuster Grant ever awarded. This funding supported the Pan Provincial TALL SHIPS® 1812 Tour where the tall ships sailed throughout 15 ports in Ontario to commemorate the War of 1812.
THE CITY OF TORONTO
Harmony Marketing was chosen as the Marketing Agency of record for the City’s War of 1812 Bicentennial Commemorations. Harmony Marketing was responsible for marketing the City’s events and programming that commemorated the bicentennial for the War of 1812 that happened in June 2013.
On September 9, 2012, Fashion Cares celebrated its 25th anniversary with the spectacular event “A Night of Glitter & Light” that featured “Elton John and Friends.”
Harmony Marketing supported Fashion Cares through Sponsorship Marketing. Co-chaired by Michael King and David Furnish, the event raised significant funds for ACT (Aids Committee of Toronto) and Elton John Aids Foundation.
Hilliard Gordon Communications Partnerships
Harmony Marketing was delighted to partner with Hilliard Gordon Communications on two National awareness programs.
CANADIAN SKIN CANCER FOUNDATION (CSCF)
Harmony Marketing partnered with Hilliard Gordon Communications to design and implement a national campaign that created enhanced awareness of the harmful effects of sun tanning without protection as well as promoting awareness of the dangers of sun tanning beds.
The campaign was meant not to discourage people from being in the sun, but rather emphasized the need to do so safely.
INTERNATIONAL FEDERATION ON AGING
On behalf of the International Federation on Aging, Harmony Marketing participated in the creation, development and delivery of the new ENDAGEISM Campaign. The objectives of the campaign were to increase public awareness and sensitivity toward issues arising because of our aging population. While fostering intergenerational respect, the campaign served as a catalyst for a positive change in perceptions by both the public and private sectors. With the assistance of our corporate and public sector sponsors, this aim was accomplished by celebrating individuals, communities and businesses that demonstrate respect for older people. The ultimate goal of the campaign was to create a groundswell of changing attitudes and, in turn, made Canada an international leader in respecting and valuing the contributions of older people to society.
- Ontario Place
- Canadian Cosmetic, Toiletry & Fragrance Assoc. Foundation
- International Federation of Ageing
- Baycrest Foundation
- Great Lakes United
- Physical & Health Education of CDA
- Luminato: Toronto Festival of Arts & Creativity
- Santé Wine Festival
- Wakeham & Associates Marketing
- Delta Hotels & Resorts
- Ladies Who Launch
- Variety - The Children's Charity
- Waterfront BIA
- Canadian Skin Cancer Foundation
- World Social Marketing Conference